Dave Kirby is a certified NLP Coach and NLP Master Practitioner, specialising in working within the software industry to help individuals and teams to reach their peak performance. Before becoming a coach he worked for twenty years as a software developer, mainly in the games industry and in network management software.

He has been passionate about personal development, creativity and systems thinking for as long as he can remember. He took a degree in Psychology and Cybernetics, graduating in 1982. While at university he got bitten by the programming bug, and started a career in software development that has spanned over twenty years. He worked for thirteen years in the games industry, developing games for everything from the Commodore 64 and BBC micro to the PC and Playstation. He has also worked in multimedia software, user interface research and network management software.

His experience of a wide range of projects, some successful, some painful, led him to investigate different software development processes and techniques. In 1999 he discovered Extreme Programming and Agile Development, and became convinced that this was the future for software development. He also continued his passion for personal development, and from 1999 - 2002 trained in NLP and Life Coaching. In 2003 he launched himself as The Developers' Coach, offering a unique service to the software industry.

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